- Innovation, not instant perfection
Start rough, learn and iterate.
- Ideas come from everywhere
Ideas can come from the engineers, managers, users even the financial team.
- Share everything you can
Everything is put on the intranet, so employees know what is happening.
- You’re brilliant, we’re hiring
Founders Larry Page and Sergey Brin approve hires. They favor intelligence over experience.
- A license to pursue dreams
Letting employees use 20% of their time on what ever they want.
- Data is apolitical
There is no “I like”, it is all about the basing decisions on data.
- Creativity loves constraints
Engineers thrive on constraints.
- It’s users, not money
If you can successfully engage users, you can monetize them
- Don’t kill projects, morph them
Products that doesn’t seem to respond well in the market should be morphed into something the market needs, not cancelled
I can relate to these principals, some more then others. There are especially two I find quite intriguing, “A license to pursue dreams” and “Data is apolitical”.
A lot of companies would probably be scared to let their employees spend 20% of their time on anything they want, because they would fear that they might slack of and not produce anything of value to the company. The interesting thing is, that 50% of all released products from Google come from the 20% that employees spend on there own. In a world where the costs of producing something is cheaper in places like Asia, we in the western world have to differentiate our self by being more innovative. So it might be a good idea to consider if one could (should) apply the Google model or something similar.
I have had the pleasure of sitting through various meetings (usually it’s about design decisions), some good and some less productive once. One thing they have in common is that, at some point, someone will state an argument that begins with “I like..” and then you know things starts to get bad. Arguments based on personal preferences and not data is bound to heat up any discussion.
“Besides wasting time, these arguments create tension and erode respect among team members, and can often prevent the team from making critical decisions.”
Steve Krug, Don’t make me think
Even though this seems obvious to anyone, it stills occur too often, so it is nice to see that Google has build a culture that acknowledge the importance of data.